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slow fashion

Slow Fashion stands for sustainable fashion and describes the changed awareness of clothing. It's about taking more responsibility for our environment - i.a. through fair and environmentally friendly production, short delivery routes and the use of natural materials.

Slow fashion decelerates, works against the principle of throwing away and buying new and places a strong focus on durability, quality and transparency. You can tell whether a piece of clothing has been produced sustainably by the material composition and sustainable textile seals, for example. 


organic cotton shirts, analog in the sun

Responsible recycling and disposal of garments

You can make a positive impact on the environment by recycling or disposing of your clothes responsibly. Here are some ways you can do your part: 

  1. Clothing Donation: Give your used clothing a new lease of life by donating it to a local charity or thrift store. In this way you extend their lifespan and support those in need.
  1. Textile Recycling: Look for textile recycling programs in your area that accept old or damaged clothing. As part of these programs, textiles are often processed into new products, thereby avoiding waste and conserving resources. 
  1. Upcycling and reuse: get creative and turn old textiles into new items, such as B. accessories, home accessories or even new clothes. Upcycling is a meditative and sustainable way to give your clothes a second chance.
  1. Compost: If your clothes are made entirely of natural fibers such as cotton or linen, you should compost them. Cut the clothing into small pieces to speed up decomposition and use as a nutrient-rich mulch in your garden.
  1. Responsible Disposal: If your clothing is beyond repair or recycling, check with your local waste facility for proper disposal methods. Avoid disposing of clothes in landfills as they can contribute to pollution.

We hope these tips will inspire you to get active and make a positive impact on the environment. When you join us in eliminating fashion waste, you are helping to create a more sustainable future.

What is the "cost per wear"?

Cost per wear = price of the product / amount of days to wear the product

We often hear that sustainable clothing from slow fashion brands is more expensive than products from fast fashion brands. If you just compare the price tags, that's true too. However, this is too short-sighted and one important factor is forgotten: the quality and the design.

Sustainable clothing is much more durable and can withstand more due to the high quality and natural materials. The design is also often timeless and defies temporary trends. So the time you wear a sustainable garment is very long.

Fast fashion is designed to be not well made and inferior in quality. Otherwise cheap prices are not possible. Also the design is made in such a way that it is a must-have for the moment but will be out of style after a few months (if things go well). This is often planned so that when the time comes, you buy the next trendy design and thus the next disposable item.

Products from slow fashion brands are therefore worn much more often than from fast fashion brands.

The equation of the cost per wear would then be as follows:

Slow fashion sweater for €90 / days you wear it: €250 = €0.36 per day

Fast fashion sweater for 30€ / days you wear it: 40 = 0.75€ per day

So if we think about it more closely and, above all, think long-term, slow fashion with higher quality and durable products is significantly cheaper than fast fashion.

Capsule Wardrobes

Slow fashion is also perfect for capsule wardrobes - ie. an assortment in the wardrobe that can be ideally combined with each other and from which you can ideally build many different outfits.

Here you invest in high-quality clothing that lasts a long time, that you don't sweat in and that you like to wear.

This system avoids unnecessary impulsive purchases and reduces stress and time spent thinking about outfits and above all: it's good for the wallet.


How we save water and the environment with our team shirt

At vārm we are passionate about sustainable fashion and want to have a positive impact on the environment. We know that one of the biggest issues with brands using conventional cotton is their excessive water use, which has huge negative environmental and social consequences.

10 of our team shirts use the same amount of water as the production of a single shirt from a conventional brand!

This results in a water footprint of only 10% of the footprint left by a shirt made of conventional cotton. We use 100% organic cotton from Europe for our team shirt and thus contribute to the protection of water and the environment.

Conventional cotton farming is one of the most water-intensive industries in the world


There are estimates that it takes up to 20,000 liters of water to produce one kilogram of cotton. This water is often taken from already depleted sources such as rivers, lakes and aquifers, leaving communities without access to safe drinking water, damaging ecosystems and exacerbating the effects of climate change.

The use of synthetic fertilizers and pesticides in conventional cotton farming can also pollute water sources, harming aquatic life and contaminating drinking water.
In contrast, organic cotton farming uses significantly less water than conventional cotton farming. To maintain soil health and protect the environment, organic cotton growers use rainwater for irrigation and employ strategies such as crop rotation and natural pest control.

Organic cotton farming also limits the use of synthetic fertilizers and pesticides, which can help minimize water pollution and protect the health of farmers and local communities.

Our commitment to sustainability means that only 243 liters of water are used to produce our 100% organic cotton team shirts, compared to the 2700 liters required to produce a cotton shirt from conventional cotton.

Not only does this help conserve water, but it also ensures our team shirts are free from harmful synthetic chemicals, making them a safer option for both the environment and you.
This means that by choosing us, you are not only buying high-quality and durable clothing, you are also helping to save water and protect our planet. Help us change the world, shirt by shirt.


Why don't we use polyester?

0% Polyester

Polyester is blended into many fibers these days. It has the advantage of being inexpensive and not wrinkling. However, we strictly avoid polyester and tell you why:

  • Polyester is pure plastic and toxic. Synthetic materials like acrylic, nylon, and polyester are made from chemicals like thermoplastics that outgas plastic molecules when heated. Most polyesters are made with antimony as a catalyst. Antimony is not only carcinogenic but also toxic to the heart, lungs, liver and skin. Not “only” the workers in the productions suffer serious health problems, your health also suffers when wearing this fiber.

  • With every wash, microparticles of plastic go down the drain, polluting the environment and the sea, and killing the animals that live in them.

  • Polyester becomes electrically charged and you sweat profusely in it. It also picks up bad body odor very quickly - specifically not suitable for first dates.

  • Polyester clothing is not recyclable. Even if only a small fraction of the garment is made from polyester or other poly fibers, it is not possible or worthwhile to recycle. Because of the poor quality of today's clothing, used clothing containers are dismantled - sorting and recycling no longer makes sense. So it really is for the trash.

  • Polyester is based on petroleum and therefore on a non-renewable raw material. Gigantic forest areas are destroyed to extract the raw material. The processing of the oil is also energy-intensive and uses a lot of water. Large amounts of toxic liquids generated during oil production end up in rivers and bodies of water and even in groundwater.

  • Recycled polyester is better? Unfortunately not for us. It's still plastic and most of the points still apply to it.

Our goal is, Quality as you would expect from the generation of our grandparents knows how to re-establish and make it a matter of course. We offer you a high-quality and durable quality that will not make you ill, feels good on your skin and with which you will be happy for a long time.

With 0% polyester.

The difference between organic cotton and conventional cotton

The difference between organic cotton and conventional cottonThe differences between organic and conventional cotton by varm studios, Bio-Baumwolle, nachhaltig und fair

It would be nice if it were that easy, but unfortunately just switching from polyester to conventional cotton is not enough.

There are big differences between certified organic cotton and conventional cotton. While organic cotton is currently one of the most sustainable materials on the market, conventional cotton has a devastating impact on the environment and living things.

The production of organic cotton uses 91% less water than that of conventional cotton.

In addition, the production of conventional cotton involves the use of pesticides and chemical fertilizers unlimited possible. The chemicals soak into the soil and it is heavily polluted in the long term. 70% of plants can be genetically modified. And monocultures are not prohibited either - they leave unusable soil behind and reduce the diversity of flora and fauna. However, only the use of natural fertilizers and sustainable pest control is permitted for organic cotton.

The unlimited use of chemical agents in the production of conventional cotton also causes the air to contain and repeat toxins numerous people die, when they inhale the toxic toxins during their daily work. And it is not only the workers who are at high health risk from contact with conventional cotton. End consumers can also absorb toxins through their skin in the finished clothing.

In organic cotton production, on the other hand, there are strict guidelines and laws that prohibit the use of pesticides or chemical fertilizers. In addition, it is harvested here by hand. This ensures a very high quality of the fibers, which cannot be achieved with mechanical harvesting.

Conclusion: It is not too much to say that switching from conventional cotton to organic cotton can save lives. In addition, one defends the limited resources that the earth offers us by relying on sustainable cotton production. And as is the case with fruit - self-picked always tastes better - it is the same with the quality of organic cotton, because even that lasts longer and better.


Recycling process of natural fibers

In order to work as resource-efficiently as possible, recycled materials are increasingly being used. We also use recycled fabric fibres: Ours team sweat has a 33% recycled content and ours so Scarf is 100% recycled. 

To give you a better idea of the recycling process, we have photographed the steps using our partner Valérius Group as an example. The pictures were taken during our last visit to the production facility in Portugal.

slow fashion recycled fashion varm studios

1) Fabric remnants from overproduction, for example, are stored together.

slow fashion sustainable fashion recycling varm

2) The leftover fabric is then fed into a shredder via a conveyor belt.

slow fashion movement recycling process vārm

3) The employees always control the process.

sustainable fashion made in portugal vārm

4) The leftover fabric is then shredded smaller and pressed through a roller.

Nachhaltige mode aus recycelten Stoffen - vārm

5) A large amount is now compressed. This provides the basis for further processing.

Nachhaltige Mode - vārm

6) The dyed fabrics are washed in large tanks, processed into yarn and rolled up.

slow fashion recycled fashion - varm studios

7) Now the yarn can be used for clothing production. 


  1. The Fashion Council Germany membership promotes fashion in Germany by organising events and supporting serious fashion labels. Our brand is proud to be a member, benefiting from this important network.
  2. Featured in Geheimtipp Hamburg, the go-to guide for discovering the best local hotspots. Check out our brand's top picks for sustainable fashion and eco-friendly lifestyle choices.
  3. We feature on Mit Vergnügen Hamburg, a popular online platform for events, culture, and lifestyle in Hamburg. Learn more about our sustainable fashion and how we're making a positive impact on the environment.
  4. Image showcasing our successful Instagram takeover of TextilWirtschaft, spreading our brand message and values to new fashion industry audiences.