The environmentally friendly cultivation of flax requires five times less fertiliser and pesticides than the cultivation of conventional cotton. Flax cultivation does not require additional irrigation, as the plant's natural rainwater supply is sufficient to grow. One hectare of flax stores 3.7 tonnes of CO2 every year.
Moreover, the processing of the flax plant into linen fibre is purely mechanical - without the addition of chemicals.
Linen is a very stable, enormously tear-resistant fibre that has both anti-allergic and anti-bacterial properties. The fibre also regulates temperature: it insulates in winter and remains cool and breathable in summer. It can also absorb up to 20 percent of its weight in moisture and release it back into the air, keeping its cool and dry feel. Because the linen fibre can be spun very thinly, the linen fabric is smooth and traps very little air. So it is lint-free for a long time and stays clean easily. Linen does not tend to build up static electricity and is dirt-repellent.